Reinventing the wheel is a common term used amongst many in business - and its origin goes back many years. It refers to a time when the concept of wheels were alien, and the thus a new tool in society was borne. And that concept hasn't really changed over the years - which proves the validity of the main idea in the very first place. But the question is - what happened if you actually do reinvent the wheel? That's what has happened with this company. And with their ingenuity and some major testing a new wheel could be helping millions of cyclists and new cyclists around the world.